Cannonsburg plan in Clari Park Single-Family by Ashton Woods

## ANALYSIS & STRATEGY: **Narrative Hook Identification:** The "Study on the first floor" stands out as the most compelling feature for a specific buyer persona. It directly addresses a growing need for dedicated workspace within the home, a critical factor for many professionals today. **Best-Fit Persona Selection:** Work-From-Home Professional. This persona prioritizes a functional and separate space for their career, which the first-floor study directly provides. The other features can then be framed to support this primary need for balance and productivity. ## WRITTEN NARRATIVE: For professionals needing a clear separation between their career and home life, the Cannonsburg's first-floor study provides a dedicated space for focused work. This smartly designed 2259 sqft layout ensures productivity is easily managed, allowing for video calls and deep concentration without disrupting daily family activities. Beyond the essential home office, the spacious first-floor family room offers a comfortable area for relaxation after work hours, while the designer-curated kitchen with its casual dining area facilitates easy meal preparation. Upstairs, the primary bedroom presents a private retreat, complemented by a versatile loft space that can adapt to evolving needs. With a rear covered patio and a two-car garage, this 4-bedroom, 2.5-bathroom home balances professional demands with practical living.