Chatfield plan in Signature Collection by Century Communities

## Part 1: Analysis & Strategy **Narrative Hook:** "Serene primary suite right off the great room" **Best-Fit Persona:** Active Empty-Nester **Reasoning:** The "serene primary suite right off the great room" speaks to a desire for comfort, convenience, and a personal retreat after a busy life. The single-story aspect, combined with the accessible primary suite, aligns perfectly with the needs of an empty-nester looking for ease of living and a less demanding home. The "versatile flex room" also appeals to this demographic, offering space for hobbies, guests, or a dedicated area without the need for multiple children's rooms. The "3rd Garage Bay" provides ample space for storage or recreational vehicles. ## Part 2: Writing the Narrative For those embracing a simpler, more relaxed chapter, the Chatfield's single-story layout makes daily living a breeze. The primary suite, conveniently situated just steps from the airy great room, offers a private retreat at the end of each day. You'll appreciate the thoughtful separation of your personal space, complete with a luxurious walk-in closet and a walk-in shower with dual vanities. This 3001 sqft home, starting from $404,990, also includes three additional bedrooms and a versatile flex room, providing adaptable space for hobbies or visiting family. The open-concept kitchen, featuring a multifunctional island, and the adjacent dining area are well-suited for casual gatherings. With its 2-car garage plus an additional 3rd bay, this plan balances comfort with practical storage solutions for your active lifestyle.